Ind T20 League media rights tender out

By Real11 - Mar 30 2022 780 Views


Indian Cricket Board floats tender for new Ind T20 League rights cycle 

The media rights notification for the Indian T20 League is finally out, and the sale, via e-auction, will be on June 12.

Confirming the e-auction date Shah said “I've no doubts that with this process there will not only be revenue maximisation but also value maximisation, which will benefit India Cricket immensely," Since multiple packages are up grabs, the auction could be a multi day affair. 

The e-auction method was last employed by the Indian Cricket Board in 2018 for the sale of Indian international cricket rights which went on for two days. The Indian Cricket Board Secretary took to twitter to express his thoughts. He wrote and we quote “With 2 new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights. The Tender document is now available for purchase,"

Indian Cricket Board said in a statement on Tuesday that the Invitation to Tender (ITT) document will be available at a non refundable ₹25 Lakh. Formerly, it was sold at ₹10 Lakh  non refundable. "The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, proposed media rights packages, and obligations, etc. are contained in the 'Invitation to Tender' ("ITT") which will be made available on receipt of payment of non-refundable fee of INR 25,00,000 (Rupees Twenty-Five Lakhs Only) plus any applicable Goods and Services Tax. The procedure to procure the ITT documents is enlisted in Annexure A to this document. The ITT will be available for purchase till May 10, 2022," The Indian Cricket Board said. 

Now the burning question is how much value the rights will command for the Indian Cricket Board. The General market perception points out at over ₹40,000 crore but the Indian Cricket Board properties have a history of producing huge numbers.    

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