The combined base price set at INR 33K crore for the Ind T20 League Media Rights

By Real11 - Mar 31 2022 641 Views


Indian Cricket Board sets combined base price of INR 33K crore for Ind T20 League Media Rights

A combined base price of 33k crore is set by the Indian Cricket Board for the Ind T20 League Media rights. The governing body is rolling out four bundles, including a non exclusive cluster

The Board is open to the option of increasing the number of games going forward, but the Invitation to Tender document which has been put up for sale by the Indian cricket Board, reserves the price of several bundles hinging on the current format of 10 teams and 74 matches. Reports suggest that this time around there is no alternative of a composite bid through which Star Sports, incidentally, had secured the rights of the 2018-22 cycle.

As per ITT reports, Bundle A is for the Indian sub-continent television rights with the base price of this category fixed at Rs 49 crore per game. Increasingly, it would add up to Rs 18,130 crore for 5 years which will be the starting point in the e-auction in this classification.   Base price for Bundle B which is for the digital rights is set at Rs 33 crore per game. Cumulatively, it would add up to  Rs 12,210 crore for 5 years and that will be the starting point in this set of rights at the auction.

The much-vexed special package is in Bundle C which consists of 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated  The price of this bundle is Rs 1440 crore at 74 games per season for 5 years. The non-exclusive 18 games includes the opening match, four play-offs and the night games of the double headers. This bundle is for the OTT players and only one player can purchase this bundle.

The fourth and final bundle is for the Rest of the world jurisdiction with a base price of  Rs 3 crore per game. The combined value of the reserve price is Rs 1110 crore for 5 years and the winning player will have both television and digital rights outside of the Indian subcontinent.

The auction is scheduled for June 12 and the market is widely categorised on the ultimate value of the rights. In the last five-year cycle, the Indian Cricket Board has been earning around Rs 51 crore (USD 7 million) per game. This time around, it has nearly fixed close to double of that price, Rs 90 crore (USD 12 million), as of the base price. Just through announcement of the rights tender, the Indian Cricket Board seems to be doubling the Ind T20 League value.


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